March 30, 2012
Beyond Supply Management
Canadian dairy sector will need to adapt to increasingly liberalising world markets
Sylvain Charlebois and Tatiana Astray
Now that we have some clarity on the economic future of the Canadian Wheat Board, attention is slowly turning toward the issue of supply management in our country, which has arguably served our agricultural economy well for decades. Supply management controls domestic production and imports for five specific commodities: eggs, milk, chicken, turkey and broiler-hatching eggs. While this system regulates domestic production based on consumer demand to guarantee decent returns for farmers, Canada has had high import tariffs for these commodities.
Economically speaking, these sectors have been unwavering, and consumers have long benefited from stable retail prices for these products. However, the global agricultural landscape is shifting, and international talks currently underway suggest the possibility of externally imposed agricultural reforms. For example, WTO’s Doha Round, focused on addressing agricultural trade distortions, has made Canada look like a lone wolf on supply management issues since negotiations began in 2001. However, by many accounts Doha is all but dead. The real menace now stems from other potent multi-lateral agreements with the US and the Asia-Pacific region regarding the Trans-Pacific Partnership, and even from the European Union regarding CETA (the Comprehensive Economic and Trade Agreement). Our trade-friendly federal government is keen in pursuing an aggressive global commerce agenda, and is more than willing to put supply management on the table. Many agree that supply management in Canada will ultimately end; indeed, many farmers working under supply management believe this as well. So then, the time is ripe to consider what our agricultural economy would look like in the post-supply management era.
Should supply management cease, threats to our domestic market would come primarily from the US, particularly to the dairy industry. The US has dairy production capabilities that are 14.5 times larger and exports that are 16.2 times larger than Canada’s. The US currently produces twice the amount of dairy that is needed for its domestic consumers. These production capabilities would allow the US to flood the Canadian market with cheap dairy products, instantly jeopardizing the Canadian dairy industry. In addition, Canada would have competition from emerging markets from more efficient countries such as Australia. While analysts predict that the Canadian dairy market would not be significantly affected in a liberalized scenario, such forecasts are questionable, considering Canada’s inability to be competitive in domestic and international markets.
The Canadian dairy industry has strengths that can be leveraged in a liberalized market, such as the availability of abundant land, low cost good-quality feed and genetics, which give farmers the ability to scale their productions with cost-efficiencies. Also encouraging is the fact that Canada’s dairy production capabilities are capped by supply management, which means that the country’s true domestic product capability may be under-reported.
In order to position the Canadian dairy industry in a competitive place in the global market, policy reform is needed at the international and domestic levels. International policy would need to focus on multilateral agreements and the Canadian-US trade relationship, while domestic policy would need to focus on liberalizing the domestic market in progressive steps, bilateral ventures, as well as in research and development. In the end, the potential for Canada’s domestic industry to leverage its strengths and become competitive will only manifest itself if interest groups put the long-term success of the dairy industry ahead of their desire for short-term inflated profit, if consumers become advocates for themselves, and if government starts pushing for reform.
Reform in agriculture is a long revolution. Australia, Korea and other countries, which previously had supply management systems, took decades to eliminate highly protectionist measures to focus more on international trades. Supply managed industries should consider committing to their own reform agenda before Canada is asked to comply with externally generated standards.
is Associate Dean and Professor in the College of Management and Economics at the University of Guelph in Ontario, Canada. From 2004 to 2010, he was a member of the Faculty of Business Administration of the University of Regina in Regina, Canada. He also served as the Director of the Johnson-Shoyama Graduate School of Public Policy (Regina Campus). He is the author of two books, one of which is Pas dans mon assiette: Manger est-il devenu risqué?, an essay on food security and safety. He is also co-author of Real People, Real Decisions published by Pearson Education Canada. He is the project lead of the World Ranking Food Safety Performance Report (2008, 2010). His current research interest lies in the broad area of food distribution and safety, and has published many articles in several academic journals.
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